Gaining Adoption Once the Contract is Signed (Transmission #298)

WRITTEN BY: PIERRE CALZADILLA

Signing brokerage and franchise partnerships to reach agents is a common distribution strategy among residential proptech startups. But once a broker signs on the dotted line, driving agents to actually use your tool or service is critical to ensuring partnership success. 

I’ve learned quite a bit throughout my nearly twenty years of experience rolling out tech for an 800 person brokerage in NY, and a combined sixteen years across Trulia, RealScout, Local Logic, and advising multiple startups. Think of these less as rules of the road and more of hard-earned tidbits that might positively impact your own adoption and launch plans.

Let's get to it...