Every company’s marketing plan is predictable these days, something to the tune of Company X is going to use AI to... * Send more personalized messages. * Email more prospective home buyers. * Text more builders. * Send more LinkedIn mails. * Answer more customer questions. * Send more postcards. You get the point. All

WRITTEN BY: JERED DENNIS [Adapted from From Zero Code to Swipe Home: How AI Rewired My Brain] Before May 5, 2025, I knew my computer basics—processors, storage, and screens—but I couldn’t tell you how they talked to each other. Writing code? Architecting a full-blown application? These

WRITTEN BY: SETH SIEGLER As a follow up to the recent State of AI group discussion, here’s my promised follow-up: a list of the AI tools myself and the eXp team have been using recently, and a quick take on what the pros and cons are (from my

The prospect of democratizing access to real estate investments—once the exclusive domain of wealthy individuals, accredited investors, and family offices—has fueled a wave of fractional investment platforms. But challenges abound. Reaching everyday investors requires expensive marketing, and building trust remains a major challenge to converting interest into actual

In the real estate portal arms race, everyone’s chasing the same prize: owning the entire consumer journey. From a consumer’s first dream of home ownership to eventually financing, closing, and even servicing it, portals want to own the entire transaction. Zillow’s bundled ecosystem of listings aims to