Weekly Radar #309: Co-buying's Finance Moment, Carb-free Treasure, Four Weeks Can Change Four Generations
In this Weekly Radar, we cover:
- Grimshaw Architects' new a decarbonization toolkit, Minoro, shows the potential for high quality content marketing...a missed opportunity for a tech company to gain mindshare with building owners.
- A recent Zillow "Homeowner Mates" ad promotes co-buying as a cost-effective solution for attaining homeowner status.
- Gene Eidelman of Azure Printed Homes highlighted rapid homebuilding's generational impact in a TedX talk, aligning with calls for reduced government barriers, and underscoring the global potential of modular, prefab, and 3D-printed housing.
- The GEM Proptech Index had a combined market cap of $240.613B, a 1.14% increase from the previous week.
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Geek Estate Blog Recap:
Transmission Recap:
Last week, Brad Hargreaves explored Ownify's "bricks" fractional ownership model as one of the promising approaches in the landscape of players working to unstick the housing market. Prior, Pierre Calzadilla suggests that driving agent adoption after partnerships requires detailed contracts, pre-launches with influencer agents, and face-to-face engagements.
CLIMATE
CARB-FREE CONTENT MARKETING TREASURE
By: Logan Nagel
London-based Grimshaw Architects released Minoro, a decarbonization toolkit and resource center for building owners and designers. Organized by project work stages, Minoro gives guidance and tracking tools to help with tasks such as commissioning an energy demand response study or establishing a decarbonization-friendly supply chain. With a very slick presentation, the platform’s volume of supporting resources is immense, including targeted documentation relevant to specific countries and professional roles.