Weekly Radar #328: Hiring Mode In Founder Mode, Where Danger Meets Opportunity

Weekly Radar #328: Hiring Mode In Founder Mode, Where Danger Meets Opportunity
Image generator: DALL-E Prompt: create an 80s sitcom-inspired scene with only robots in a job interview setting.

In this Weekly Radar, we cover:

  • To thrive, the real estate industry must embrace change rather than live in the past by adopting tools like Final Offer and Local Logic and redefining value propositions, in order to address strategic threats while enhancing collaboration, transparency, and consumer engagement.
  • Brian Chesky, CEO of Airbnb, stresses the involvement of CEOs in hiring and product strategy, advocating for thorough vetting, deep engagement in key hires, and a thoughtful approach to ensure alignment with company goals.
  • The GEM Proptech Index was up 2.03% last week.

As always, links surrounded by the ❇️ emoji indicate exclusive GEM Diamond content. If you would like to have access to all links, please consider GEM Diamond membership.

Geek Estate Blog Recap:

A Successful Partnership: @properties Christie’s International Real Estate and Courted
[This article was originally posted on Courted.io] In the competitive world of real estate that we operate in, staying ahead of the curve is essential. That’s why @properties Christie’s International Real Estate turned to Courted to enhance their recruiting and retention processes. Kevin Van Eck,…
Unified CRM, Marketing, and Transaction Management for Real Estate Professionals
[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Rechat] Rechat is an AI-powered brokerage solution that centralizes CRM, marketing automation, and transaction management capabilities. For marketing, agents create and distribute content across various client communication channels,…
PropTech’s Collective Job Board
The Foundation for Innovation in Real Estate launched a job board, with almost 4,000 open jobs already included from more than 100 companies. The goal is to “catalyze stewardship and sustainable innovation in real estate and construction tech...[with] a job board that serves the ENTIRE industry.” Like Matt Knight, I get those same inquiries from people interested in…
REACH Canada 2025 Cohort Announced
REACH operates a variety of accelerator programs around the globe, created and operated by Second Century Ventures and backed by NAR. The REACH Canada program offers education, mentorship and exposure for technology companies working to scale their businesses across Canada and expand into adjacent markets,…
A Unified Approach to Data Integration and Operational Efficiency
[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: PremiseHQ] Premise HQ offers an AI-powered platform that consolidates data from multiple sources, such as documents, forms, and IoT devices, into one unified system to provide actionable insights…

Transmission Recap:

Last week, we brought you GEM's latest Biz Intel: Proptech Earnings Radar for Q3 2024.

Before that, Rivers Pearce argued that the evolution driven by AI from “point and click” to “describe and done” is poised to finally unjam the current residential real estate tech adoption impasse.


REAL ESTATE

WHERE DANGER MEETS OPPORTUNITY
By: Mike Price

Like many others, the real estate industry is constantly evolving. These changes lie challenges that could threaten its very foundation and opportunities that, if seized, could redefine its future. The 2015 T3 Sixty D.A.N.G.E.R. Report (an acronym for Definitive Analysis of Negative Game Changers Emerging in Real Estate), which identified 50 potential threats to the real estate ecosystem, and, ten years later, the subsequent Opportunity Report highlighted this duality. This intersection of danger and opportunity remains a crucial lens through which we must view the future of real estate.

The D.A.N.G.E.R. Report was a wake-up call for industry professionals. It categorized risks into five key areas: agents, brokers, associations, MLSs, and the National Association of Realtors® (NAR). The report explored threats such as the rise of technology-enabled disruptors, a declining value proposition for agents, and increasing consumer demands for transparency and efficiency.

My 2015 Geek Estate Blog post, "Is There D.A.N.G.E.R. in the Future of Real Estate?" discussed how industry complacency can amplify these risks. Many dangers cited—like fragmented MLS systems or insufficient innovation—remain relevant today. The industry's challenge is clear: evolve or risk obsolescence.