Weekly Radar #328: Hiring Mode In Founder Mode, Where Danger Meets Opportunity
In this Weekly Radar, we cover:
- To thrive, the real estate industry must embrace change rather than live in the past by adopting tools like Final Offer and Local Logic and redefining value propositions, in order to address strategic threats while enhancing collaboration, transparency, and consumer engagement.
- Brian Chesky, CEO of Airbnb, stresses the involvement of CEOs in hiring and product strategy, advocating for thorough vetting, deep engagement in key hires, and a thoughtful approach to ensure alignment with company goals.
- The GEM Proptech Index was up 2.03% last week.
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Geek Estate Blog Recap:
Transmission Recap:
Last week, we brought you GEM's latest Biz Intel: Proptech Earnings Radar for Q3 2024.
Before that, Rivers Pearce argued that the evolution driven by AI from “point and click” to “describe and done” is poised to finally unjam the current residential real estate tech adoption impasse.
REAL ESTATE
WHERE DANGER MEETS OPPORTUNITY
By: Mike Price
Like many others, the real estate industry is constantly evolving. These changes lie challenges that could threaten its very foundation and opportunities that, if seized, could redefine its future. The 2015 T3 Sixty D.A.N.G.E.R. Report (an acronym for Definitive Analysis of Negative Game Changers Emerging in Real Estate), which identified 50 potential threats to the real estate ecosystem, and, ten years later, the subsequent Opportunity Report highlighted this duality. This intersection of danger and opportunity remains a crucial lens through which we must view the future of real estate.
The D.A.N.G.E.R. Report was a wake-up call for industry professionals. It categorized risks into five key areas: agents, brokers, associations, MLSs, and the National Association of Realtors® (NAR). The report explored threats such as the rise of technology-enabled disruptors, a declining value proposition for agents, and increasing consumer demands for transparency and efficiency.
My 2015 Geek Estate Blog post, "Is There D.A.N.G.E.R. in the Future of Real Estate?" discussed how industry complacency can amplify these risks. Many dangers cited—like fragmented MLS systems or insufficient innovation—remain relevant today. The industry's challenge is clear: evolve or risk obsolescence.