Weekly Radar #370: Why are MLSs Building Consumer Portals?, Proptech Index Down 1.13%

In this Weekly Radar, we cover:
- Value propositions or features on MLS consumer portals (such as onehome) are not better, or different, than existing portals. Different is the only way to gain attention with consumers.
- The GEM Proptech Index decreased 1.13% from the previous week.
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Transmission Recap:
Most recently, Drew Meyers highlighted how Foyer is creating 401k-style real estate wealth building opportunities with goal-setting tools, financial education, and a rewards program. Before that, Drew Meyers explained the reality that humans' attention is a finite resource, which breaks the AI personalized outreach pitch.
BIZ INTEL
PROPTECH INDEX WEEKLY
By: Community Relations
Consisting of 26 stocks, the GEM Proptech Index had a combined market cap of $276.777B, a decrease of 1.13% from the previous week.

GEM DIAMOND MEMBER NEWS
- Oyster Data welcome Tucker McDermott as Chief Growth Officer. – Joe Stockton
- The Broker Public Portal launched Cribio. – Dan Troup
- PredictAP raised Additional $5M in Funding. – David Stifter
- Flock Homes has reached 1,000 homes in its fund. --Ari Rubin and Nicola Montagna
- NAR welcomed Amanda Whitehead as their new vice president of event strategy and member engagement. – Dan Weisman
- Andy Taylor and Greg Fischer joined Greg Robertson on the Listing Bits Podcast.
- Douglas Elliman announced the launch of Elliman Private Listings powered by Purlin Sparks AI. – Giorgi Chigogidze
- Notable Raises $6M Series A. – Austin Lane and Max Kuhl
- Lone Wolf Technologies and California Association of REALTORS® expanded their partnership. – York Baur and Kyle Hunter
- New Western surpassed 120,000th transactions. – Kurt Carlton and Kurt Byers
- GemHaus went live. – leah Walczak
- Final Offer launched in Colorado.-- Tim Quirk and Nathan Dart
- Radius introduced Mel AI. – Biju Ashokan
- PadSplit launched a new podcast, One Room at a Time. – Atticus LeBlanc
- Listen to Niles Lichtenstein on the Warm Intro podcast.
- Jakob Bignert joined Pearl as new SVP of Product. – Cynthia Adams
- Azure launched 3D-printed model for glamping and hospitality. – Gene Eidelman
REAL ESTATE
MLS IMPLICATIONS FOR THE CHANGED LANDSCAPE
By: Drew Meyers
Amit Kulkarni, formerly of Bright MLS and Realtor.com, penned an opinion piece on the future of MLS in the wake of the Compass-Anywhere merger. Multiple ideas discussed are great, such as implementing independent boards of seven to nine directors with expertise in data, technology, finance and consumer advocacy and delivering a transaction data vault for consumers that stores offers, counteroffers, inspections and disclosures. Yet, one line of thinking I disagree with is this:
Direct-to-consumer portals: Every MLS should operate its own portal with listings, transaction tools and integrated services for mortgage, title and inspection. The goal is not to mimic or try to compete with Zillow and others, but to guarantee a complete and unbiased view of the market.
For years, I've been a skeptic of the consumer portal strategy for MLSs. The "complete and unbiased view of the market" already exists in every market in the form of thousands of agent and brokerage websites. Not to mention BPP, with its new Cribio consumer brand. I have yet to see value propositions or features on MLS portals (such as onehome) that are better, or (ideally) different, than the portals. Different is the only way to gain attention with consumers.
How are MLSs playing to win by throwing yet another real estate search site into their local market, which is likely to be remain a barren playground for consumers? Please, explain it to me.