Weekly Radar #370: Why are MLSs Building Consumer Portals?, Proptech Index Down 1.13%

Weekly Radar #370: Why are MLSs Building Consumer Portals?, Proptech Index Down 1.13%
Image generator: DALL-E Prompt: create an image showing a newspaper-style cartoon showing a confused person beside an 'MLS Consumer Portal' house, an opinion page with a big X, and a speech bubble saying 'Please, explain it to me.

In this Weekly Radar, we cover:

  • Value propositions or features on MLS consumer portals (such as onehome) are not better, or different, than existing portals. Different is the only way to gain attention with consumers.
  • The GEM Proptech Index decreased 1.13% from the previous week.

Geek Estate’s Proptech Getaway, an intimate (founders and C-suite) retreat for the brightest minds in proptech, is back for the 3rd year running…taking place in beautiful Central Oregon at Juniper Preserve April 28-30th, 2026. An exclusive gathering for GEM Diamond members. Are you coming?

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Transmission Recap:

Most recently, Drew Meyers highlighted how Foyer is creating 401k-style real estate wealth building opportunities with goal-setting tools, financial education, and a rewards program. Before that, Drew Meyers explained the reality that humans' attention is a finite resource, which breaks the AI personalized outreach pitch


BIZ INTEL

PROPTECH INDEX WEEKLY
By: Community Relations

Consisting of 26 stocks, the GEM Proptech Index had a combined market cap of $276.777B, a decrease of 1.13% from the previous week.


GEM DIAMOND MEMBER NEWS


REAL ESTATE

MLS IMPLICATIONS FOR THE CHANGED LANDSCAPE
By: Drew Meyers

Amit Kulkarni, formerly of Bright MLS and Realtor.com, penned an opinion piece on the future of MLS in the wake of the Compass-Anywhere merger. Multiple ideas discussed are great, such as implementing independent boards of seven to nine directors with expertise in data, technology, finance and consumer advocacy and delivering a transaction data vault for consumers that stores offers, counteroffers, inspections and disclosures. Yet, one line of thinking I disagree with is this:

Direct-to-consumer portals: Every MLS should operate its own portal with listings, transaction tools and integrated services for mortgage, title and inspection. The goal is not to mimic or try to compete with Zillow and others, but to guarantee a complete and unbiased view of the market. 

For years, I've been a skeptic of the consumer portal strategy for MLSs. The "complete and unbiased view of the market" already exists in every market in the form of thousands of agent and brokerage websites. Not to mention BPP, with its new Cribio consumer brand. I have yet to see value propositions or features on MLS portals (such as onehome) that are better, or (ideally) different, than the portals. Different is the only way to gain attention with consumers.

How are MLSs playing to win by throwing yet another real estate search site into their local market, which is likely to be remain a barren playground for consumers? Please, explain it to me.