Aggregation of Value (Transmission #294)
![Aggregation of Value (Transmission #294)](/content/images/size/w2000/2024/06/DALL-E-2024-06-13-12.26.35---A-vibrant-illustration-demonstrating-value-aggregation-in-business-development.-In-the-foreground--several-people-are-collaborating--exchanging-ideas.jpg)
Aggregation of value can prove immensely useful in business and partner development, as I realized early in my career at Zillow.
I detail how value aggregation playing out in the evolving brokerage landscape, and provide a few ideas for how revenue tech leaders should use the strategy in their GTM efforts.
Let's get to it...