Pierre Calzadilla explains the pricing models for selling products to residential agents and brokers. Learned from 20 years of being a sales leader.

WRITTEN BY: SETH SIEGLER Back in 2017, I wrote a piece about skunk works departments and why the real estate industry desperately needed them. At the time, I'd already spent more than a decade building startups while watching large real estate companies sit on their hands as smaller

Travis Kalanick, founder of Uber, wants to roboticize the physical world. Not optimize it. Not digitize parts of it. Replace human labor across it. After eight years building in stealth, Atoms has emerged with a mission to transform industries through robotics and AI. The vision is immense. Atoms Food: Infrastructure

I’ve had a long standing belief that employers can unleash innovation in the housing sector: A change is coming and housing assistance/perks offers the largest untapped upside for employers to differentiate in a global war for talent. Since housing is not a core competency of corporations, tech startups

Sekra, started by Habitas founder Oliver Ripley and Uber/Cloud Kitchens founder Travis Kalanick, has raised $12.5 million from Fifth Wall, 8VC, Moinian Group, and Harvey Spevak. The pitch is simple—and ambitious: The future of home is Human. Community. Culture. Longevity. Fifth Wall’s Brendan Wallace describes Sekra

WRITTEN BY: JEFF TURNER Empathy just got cheaper. And not a little cheaper, a lot cheaper. Cost-effective even. And that is most certainly a problem. Of course, that’s not how VentureBeat framed it when it reported on Friday that everything in voice AI just changed. The author, Carl

It’s no secret—the real challenge to attaining homeownership isn’t the monthly payment. It’s the down payment. Countless would-be buyers could easily cover a mortgage, especially with rates where they have been the past decade. But when you ask if they’ve got $50,000 or

Every company’s marketing plan is predictable these days, something to the tune of Company X is going to use AI to... * Send more personalized messages. * Email more prospective home buyers. * Text more builders. * Send more LinkedIn mails. * Answer more customer questions. * Send more postcards. You get the point. All

WRITTEN BY: JERED DENNIS [Adapted from From Zero Code to Swipe Home: How AI Rewired My Brain] Before May 5, 2025, I knew my computer basics—processors, storage, and screens—but I couldn’t tell you how they talked to each other. Writing code? Architecting a full-blown application? These

WRITTEN BY: SETH SIEGLER As a follow up to the recent State of AI group discussion, here’s my promised follow-up: a list of the AI tools myself and the eXp team have been using recently, and a quick take on what the pros and cons are (from my

The prospect of democratizing access to real estate investments—once the exclusive domain of wealthy individuals, accredited investors, and family offices—has fueled a wave of fractional investment platforms. But challenges abound. Reaching everyday investors requires expensive marketing, and building trust remains a major challenge to converting interest into actual