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Attention is the Bottleneck that Breaks AI (Transmission #331)

Drew Meyers

• 3 min read
Attention is the Bottleneck that Breaks AI (Transmission #331)
Image generator: DALL-E; prompt: a pitcher of water on a table, underneath a faucet pouring water in. instead of water, show text messages, linkedin inmails, tweets, phone calls, and emails all trying to get into the pitcher. but all of them are rebuffed because the human attention pitcher is full already

Every company’s marketing plan is predictable these days, something to the tune of Company X is going to use AI to...

  • Send more personalized messages.
  • Email more prospective home buyers.
  • Text more builders.
  • Send more LinkedIn mails.
  • Answer more customer questions.
  • Send more postcards.

You get the point.

All of those benefits are fine, however each relies on an assumption: that customers have the time to receive (yet) another message.

I was moved to reflect about this topic while recently listening to the “AI Octagon Industry Relations” conversation between Greg Robertson, Robert Hahn, and Coleton Boyer.

The scientific reality is this: