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Forget Everything You Know About Home Search—AI Already Has (Transmission #319)

Drew Meyers

• 4 min read
Forget Everything You Know About Home Search—AI Already Has (Transmission #319)
Image generator: DALL-E Prompt: a whole lot of real estate tech magic happening behind the scenes. and everything coming together with one simple ai prompt

AI will serve as a catalyst to home search iteration, not a fundamentally new value proposition.

The ListAssist acquisition by Inside Real Estate is further validation. It is interesting that Howard Hanna, an owner and board member of MoxiWorks, is ListAssist’s largest client. I suspect ListAssist’s Howard Hanna deal will be going away, as it’s unlikely the owner of a software vendor would continue using a product now owned by one of its largest competitors.

A better search isn’t enough to drive consumer eyeballs. If adding AI search drove new leads, every broker would be adopting it en masse. With sales a challenge, ListAssist needed distribution. Thus, ListAssist turned towards the likes of MoxiWorks, Inside Real Estate, Tribus, and Lone Wolf—all have established client bases. It’s a better experience and differentiation against other vendors, but it’s not a lead generator. Which is where the money is. 

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It begs the question: What if dropping an LLM and conversational prompt on top of a traditional search UI isn’t the solution at all? What if the longstanding “I tell you what I want” and “you show me properties” isn’t the end-all, be-all of AI in real estate?